Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was the 31st President of the United States (1929–1933). Hoover, born to a Quaker family, was a professional mining engineer. He achieved American and international prominence in humanitarian relief efforts in war-time Belgium and served as head of the U.S. Food Administration during World War I.As the United States Secretary of Commerce in the 1920s under Presidents Warren G. Harding and Calvin Coolidge, he promoted partnerships between government and business under the rubric "economic modernization". In the presidential election of 1928, Hoover easily won theRepublican nomination, despite having no elected-office experience. Hoover is the most recent cabinet secretary to be elected President of the United States, as well as one of only two Presidents (along with William Howard Taft) elected without electoral experience or high military rank. America was at the height of an economic bubble at the time, facilitating a landslide victory for Hoover over Democrat Al Smith.
One visible effect of the depression was the advent of Hoovervilles. "Hooverville" was the popular name for a town of cardboard boxes, tents, and small rickedy wooden sheds built by homeless people. The term was coined by Charles Michelson, publicity chief of the Democratic National Committee, who referred sardonically to President Herbert Hooverwhose policies were at the time blamed for the depression. Residents lived in shacks and begged for food or went to soup kitchens. Authorities did not officially recognize these Hoovervilles and occasionally removed the occupants for technically trespassing on private lands, but they were frequently tolerated out of necessity. Democrats popularized related terms such as "Hoover blanket" (old newspaper used as blanketing) and "Hoover flag" (an empty pocket turned inside out). "Hoover leather" was cardboard used to line a shoe when the sole wore through. A "Hoover wagon" was an automobile drawn by horse because the owner could not afford gasoline.